On Friday, November 2, fresh Responsibly Farmed™ Atlantic salmon will be on sale for $8.99/lb at Whole Foods Market stores nationwide.
This salmon is raised without antibiotics or added hormones, then harvested and shipped to order directly from farms in Iceland, Norway or the U.K. that are third-party verified to meet Whole Foods Market’s Quality Standards for Farmed Seafood. The Responsibly Farmed™ label assures shoppers that seafood is raised according to the industry’s highest aquaculture standards. Not only are the fish raised without added hormones or antibiotics, but we also prohibit treating our fish with parasiticides and phosphate and sulfite preservatives. Our Quality Standards also require our farmers to maintain low density pens so fish have room to swim and stay healthy, and to monitor water quality to prevent pollution.
Full of flavor, fresh salmon can be prepared in a variety of ways – just ask your fishmonger for recommendations or try one of these tasty recipes: